What we do

we spark a mind-change in traditional agrofood productions model

PEFMED stands for “Uptake of the Product Environmental Footprint across the MED agrofood regional productive systems to enhance innovation and market value”.

The overall objective of the PEFMED project is to test the applicability of the new EU Product Environmental Footprint method (PEF) for some specific product groups in 9 Mediterranean agrofood regional systems (clusters & supply chains), with the final aim to fostertargeted systemic ecoinnovation interventions to green the agrofood sector, raise the market value of PEF-compliant productions and galvanize the regional Smart Specialization Strategies (RIS3) goals related to innovation in agrofood and industrial production.

PEFMED represents the 1st verification in Europe of the environmental PEF standards within given territorial domains: it strengths connection and cooperation between LCA research, ecoinnovation experts and agrofood business organization from 6 Mediterranean Countries (Italy, Spain, France, Portugal, Greece and Slovenia) by providing a set of technology, organizative and market intelligence drivers to drive a mind-change in traditional agrofood productions model towards PEF-compliant measures.

The “PEFMED method” takes into account the environmental impacts of a product throughout its life cycle, from cultivation of raw materials, through processing, transport and use, to disposal and recycling. Indicators are combined with a set of socio-economic indicators referred to a specific territorial background, to enhance the paradigm of regional denomination quality and sustainability (good and green).

A series of PEF case-studies to verify the performance of the agrofood clusters towards PEF requirements are implemented in in nine product chains and clusters located in different Mediterranean regions over the following product groups: dairy, meat, olive oil, wine, feed, packaged water.

The novelty of the approach will be then transferred to further agrofood supply chain across the Mediterranean regions, to widen the PEFMED Communities of Practices to new users and to foster interaction schemes among policy and business key-players and then increase the PEFMED legitimization at European level